Social Brand Project

Exploring the roles of brands and social media. A project of Joe Bob Hester's JOMC 279 Advertising & Public Relations Research course at UNC-Chapel Hill.

Who do students follow? (part 1)

The 83 students in my JOMC 279 course were asked to select 5 professional Twitter accounts to follow. Given that almost all of the students are specializing in advertising, public relations, or strategic communication, the results aren’t too surprising. Here are the top 12 most followed* (each was followed by at least 5 students):

@AdAge

@Ogilvy

@Brandweek

@McKinney

@AP

@Fleishman

@nytimes

@Google

@mashable

@OgilvyWW

@PRNewswire

@UNCJSchool

 

This visualization shows them all (click to enlarge):

*Includes only accounts followed for the first time this week, not all accounts followed.

Next time we’ll look at the personal sites they follow.

Advertisement

Filed under: Social Media, Twitter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.