Social Brand Project

Exploring the roles of brands and social media. A project of Joe Bob Hester's JOMC 279 Advertising & Public Relations Research course at UNC-Chapel Hill.

Fall 2010 Class Twitter Profile

Total students = 91 (14.3% male, 85.7% female)

36.3% just joined Twitter as a requirement for the course.

The other 63.7% have been using Twitter for almost a year (mean = 325 days, SD = 152.5), have almost 60 followers (mean = 59.8, SD = 82.6), follow just over 100 (mean = 103.6, SD = 161.7), and have tweeted almost 200 times (mean = 196.4, SD = 447.5).

Here’s a visualization of their Twitter bio information:

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Filed under: Twitter

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